This story was first published in digitalhealth.net
Dating apps urge users to Get Boosted Now
A number of leading dating apps have joined forces with the NHS in a renewed push to encourage young people to get their booster vaccines ahead of Valentine’s Day.
Data from Hinge shows users who share their vaccination status on dating apps receive 30 per cent more matches than those who don’t. A different survey from Plenty of Fish users found that more than one third of British singles said that they view vaccination as a desirable trait when considering matches.
Over one million users of OkCupid have added the ‘I’m Vaccinated’ badge to their profile and on Grindr the vaccination badge is among the top three most popular.
Now, apps such as Tinder, Hinge, OkCupid and Grindr will enable people to use in-app ‘Join the Boosted’ messages or display vaccination badges and stickers on their dating profiles to boost their chance of finding a match.
Vaccines Minister Maggie Throup said: “Getting your booster vaccine is the best way to protect yourself and your loved ones from Covid-19. It’s great to see people making the most of our restored freedoms thanks to the vaccination programme, and now getting a booster may even help you find someone special to share them all with. Thank you to our dating app partners for pushing this vital message ahead of Valentine’s Day and helping people swipe right on the booster jab.”
Alexandre Lubot, CEO of Match Group, said: “As the world continues to grapple with Covid-19, vaccinations remain the best way we can protect ourselves and others. We are proud to once again be working with the UK government in support of Covid-19 booster vaccinations to help singles in the UK date more safely and with more confidence in the coming months.”
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