This story was first published in digitalhealth.net

NHS England has revealed that Google searches for ‘ambulance jobs’ shoot up by 70 per cent as prime time TV viewers watch real-life emergency documentaries.
In recent weeks, viewers have watched control room staff dispatch ambulance crews to patients in critical conditions as part of a BBC documentary series, prompting searches for ‘ambulance dispatcher salary’ and ‘ambulance call handler pay’ to shoot up by 1,200 per cent.
The revelation comes in the week that research showed nearly a quarter of young people want to be doctors, nurses and paramedics when they grow up while workforce data showed the number of nurses and doctors has increased by 24,000.
Earlier this year, millions of viewers tuned in to the prime-time BBC documentary series Hospital which followed the staff of the Royal Free London hospital as they responded to the first wave of the pandemic.
Stephen Powis, NHS National Medical Director, said: “Normally inspired by footballers and YouTube stars, this year more than ever, young people are seeing frontline NHS workers as their heroes and want to grow up and be just like the doctor, nurse or paramedic they have seen on TV.
“The ‘Nightingale effect’ of the public seeing on TV the relentless professionalism and compassion of NHS doctors, nurses and paramedics during the first wave, has clearly made a difference, not just to the 110,000 COVID-19 patients we cared for, but to the lives of young people.”
This story was first published in digitalhealth.net
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