NHS seeks social media face for the NHS App

England’s Chief Nursing Officer has launched a drive to find 10 passionate NHS ambassadors to promote the use of the new NHS app, which marks a step change in how people are able to engage with the NHS and access their medical records.

First launched in January, the free app has been billed as key in transforming people’s experience of services as well as the way they access care making it more convenient and available at the touch of a button.

New ambassadors for the app will be drawn from a range of different backgrounds, locations and clinical roles, and will play a critical role in promoting the NHS App to family, friends, colleagues, patients and the public. NHS England say that this will encourage downloads of the app by using a range of different channels to talk about the benefits, including on social media channels like Facebook, Twitter and Instagram.

Ruth May, lead ambassador for the NHS App, said: “The best advert for our NHS is our extraordinary staff who continue to be the envy of the world, and with some of our leading lights soon to be promoting the next generation of health care tech across social media, the benefits of the NHS App will be experienced by even more people across England.

“The NHS App is transforming people’s experience of our health service, making it more convenient and available at the touch of a button, and as it continues to grow and improve, it will increasingly play a leading role in how we meet the ambitions set out in the NHS Long Term Plan, to help people stay well and manage their long-term conditions, and give new mums and their babies the very best start in life.

“So it’s time now to get the word out, and that’s where frontline NHS staff come in – whether it’s acting as social media influencers or using good old-fashioned word of mouth, our search is on for nurses, doctors and other members of staff who are passionate about helping people make the most of this new and exciting advance.”