This story was first published in digitalhealth.net
Wirral rolls out baby boxes
A new initiative led by the NHS Cheshire and Merseyside Improving Me programme means that all new mothers living in Wirral are to receive a Baby Box following a successful pilot.
The programme will include all new mothers in the Merseyside and Cheshire region getting a Baby Box as part of their antenatal maternity care.
As well as receiving a Baby Box, families become members of the Baby Box University, an online education syllabus providing health advice and support on topics ranging from breastfeeding to smoking cessation.
This is also supported with antenatal appointments with midwives and additional sessions through the Baby Box community which aim to reduce social isolation and provide additional guidance on the use of the Baby Box and its resources.
At the first meeting with a midwife, women will receive their card to access the Baby Box University, and then, at around 28 weeks of pregnancy, all women will be invited to collect their Baby Box.
Debbie Edwards, head of midwifery at Wirral University Teaching Hospital, said: “The baby boxes are being given out to parents in the community by our maternity support workers and they will be available at designated children’s centres.
“Parents not only receive the baby boxes but towards the end of their pregnancy they receive further information. The boxes are also an engagement tool and offer an opportunity for mums to access further advice as well as online education material.”
Catherine McClennan, programme director for the NHS Improving Me programme, said: “I’m delighted that we are able to expand our fantastic Baby Box initiative to all new families in Cheshire and Merseyside. Baby boxes are a powerful and internationally recognised engagement tool that will help us to reduce health inequalities, increase choice in pregnancy and deliver more person-centred care as part of a maternity package of education and care.”
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