This story was first published in digitalhealth.net
PHE launches Change4Life for food smart parents
Public Health England (PHE) has unveiled a new Change4Life campaign which aims to encourage parents to be more food smart after data has shown children are consuming half the daily recommended sugar intake at breakfast, thanks to sugary cereals.
According to official data, children in England consume more than 11g of sugar at breakfast time alone, while the recommended daily maximum is no more than 19 g of sugar for 4-6 year olds and no more than 24 g for 7-10 year olds per day. However, in one day many children have consumed more than three times these recommendations.
A survey conducted for PHE’s Change4Life campaign found that parents are unsure what makes up a healthy breakfast for their children. It found that of those parents whose child was consuming the equivalent of three or more sugar cubes in their breakfast, 84 per cent of parents considered their child’s breakfast as healthy.
PHE’s new Change4Life campaign urges parents to Be Food Smart and take more control of their children’s diets. A new Be Food Smart app has been developed to highlight just how much sugar, saturated fat and salt can be found in everyday food and drink that their children consume, and is used by scanning the barcode of everyday foods.
Dr Alison Tedstone, chief nutritionist, Public Health England, said: “Children have far too much sugar, and a lot of it is before their first lesson of the day. It’s crucial for children to have a healthy breakfast, but we know the mornings in a busy household can be fraught.
“That’s why we’ve developed our Be Food Smart App, taking some of the pressure off parents and helping them to choose healthier food and drink options for their children.”
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