This story was first published in digitalhealth.net
Calls for price offers on healthy foods
Consumer group Which? has claimed that supermarkets should start to focus their promotions on healthy food to help tackle the obesity crisis in the UK.
The group analysed 77,165 promotion deals across major UK supermarkets - Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose - and discovered that 53 per cent of them were placed on less healthy products.
Confectionary, of which 52 per cent was on special offer, held a stark comparison to fruit and vegetables, with only 34 per cent holding some kind of promotion.
Alex Neill, director of campaigns and policy at Which?, said: "Everybody has to play their part in the fight against obesity and people want supermarkets to offer more promotions on healthier foods and yet our research found the opposite.
"It is time for supermarkets to shift the balance of products they include in price promotions and for all retailers to get rid of temptation at the till by taking sweets off the checkout."
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