This story was first published in digitalhealth.net
Charity raises questions over increased alcohol advertising
Charity Alcohol Concern has pointed out in a study that the incidence of alcohol marketing has increased as a result of the Euro 2016 football tournament.
It found that during the Wales Vs England 2016 match, adverts relating to the consumption of alcohol appeared once every 72 seconds during the play. The research examined advertising during both TV and internet broadcasts.
Andrew Misell, director Alcohol Concern Cymru, said: "The volume of alcohol marketing around football is already enormous, and this research shows that alcohol companies are prepared to go to great lengths to get their brands in front of consumers, even when the law says otherwise."
"We know from our previous research that children as young as 10 are more familiar with major alcohol brands than some popular cakes and snacks, and that many children associate specific beer brands with leading football teams.
Misell added: ”Alcohol marketing drives consumption, particularly in the under-18s. Given the sport's massive appeal to children, it's high time to tighten up the rules and kick alcohol advertising and sponsorship out of football."
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