This story was first published in digitalhealth.net
Public Health Liverpool campaign names sugary drinks
A new campaign led by health officials in Liverpool has named and shamed sugary drink brands, in a bid to tackle tooth decay in children.
The campaign named, ‘Is your child’s sweet tooth harming their heath?’ has branded leading brands such as Lucozade, Coca-Cola, Tropicana, Cari-Sun and Ribena as containing harmful levels of sugar.
The campaign will target hospitals, GP surgeries, children’s centres and hospitals.
Health chiefs from Public Health Liverpool have warned that around 2,000 children in the city will have been forced to undergo tooth extractions by the age of five, with more than a third of children having suffered tooth decay.
The maximum daily allowance of sugar for children is five to seven cubes of sugar depending on the child’s age. The campaign highlights that 500ml of Lucozade contains 15.5 cubes of sugar, while Coca-Cola has 13.5 cubes.
Liverpool will be the first local authority in England to name how much sugar is in specific brands in order to encourage people to make healthier choices.
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