This story was first published in digitalhealth.net
Baby Box University announces partnership with Highways England
Baby Box University has announced its partnership with Highways England at The Rotherham NHS Foundation Trust Baby Box Programme launch event.
All expecting and new parents across Rotherham and South Yorkshire will now receive a Baby Box University education programme to support safer sleeping for their new arrivals.
The aim of the programme is to encourage early engagement with maternity services and access to care for all pregnant women.
The South Yorkshire syllabus, which expecting parents will need to complete before receiving their Baby Box, along with other UK syllabi, includes a short educational video specifically produced by Highways England to inform expectant parents of what vehicle checks they should undertake before they use it to transport their family on a journey.
Upon completion of the Baby Box University syllabus, parents will receive a certificate that can be redeemed for their free Baby Box.
Debbie Ellis, Infant Feeding Coordinator at The Rotherham NHS Foundation Trust, said: “It’s really important to us that we support expectant parents to give their babies the very best start and a good awareness of safe sleep is essential for mums and dads.
“We’re really pleased to be a part of this initiative and to be able to offer our families support both through baby box and through the work our professionals do daily.”
Louisa Phillips, Highways England, said: “We are proud to be working in partnership with Baby Box Co to raise the awareness of the importance of checking your vehicle before you travel. This partnership provides an excellent opportunity to provide key road safety messages to an audience who already want to find out how to keep their family safe.
“It is essential that the vehicles that both parents and newborns are travelling in are properly maintained, road worthy and safe at such an important time in their lives.”
Jennifer Clary, CEO of The Baby Box Company, said: “We are delighted to announce the partnership with Highways England. Our Baby Box outreach is not simply about offering every baby a safe place to sleep.
“Baby Box University is an all-encompassing programme that offers parental engagement, education and aims to unite the whole community to offer every child a safe and supported start in life.
“We look forward to working with Highways England to influence parents to be safe whilst driving on the road.”
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