This story was first published in digitalhealth.net
Seven in 10 millennials to reach obesity before middle age
Estimates by Cancer Research UK have revealed that more than seven in 10 millennials are set to be overweight or obese between the ages of 35-44.
The stats suggest that millennials, defined as those born between the early 80s and mid 90s, are the most overweight generation since current records began.
Being overweight or obese as an adult is linked to 13 different types of cancer including breast, bowel and kidney cancer, but only 15 per cent of people in the UK are aware of the link. Therefore, Cancer Research UK has launched a UK-wide, multi-media campaign to increase awareness that obesity is a cause of cancer.
Alison Cox, Cancer Research UK’s director of prevention, said: “Being overweight is the UK’s biggest preventable cause of cancer after smoking, but most people don’t know about this substantial risk. If more people become aware of the link it may help spare not just millennials, but all generations from cancer. The government must play a part to help people make healthy food choices. We’re campaigning for a ban on junk food adverts before the 9pm watershed to protect young people from advertising tactics which all too often promote fattening foods.”
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