This story was first published in digitalhealth.net
DH launches safer pregnancy awareness campaign
The Department of Health (DH) has launched the ‘Our Chance’ campaign aimed at maximising women’s chances of having safer pregnancies.
The initiative has been developed with Best Beginnings and Sands to give parents the knowledge and confidence to maximise their chances of healthy outcomes for themselves and their babies.
The campaign assures that with a timely diagnosis, most conditions can be well-managed to reduce the risks of stillbirth, neonatal death and maternal death.
Through the chance.org.uk website and the Best Beginnings Baby Buddy app, women and their families can learn about how to best look after themselves and their baby.
Commenting on the launch, Health Secretary Jeremy Hunt said: “The loss of any baby or new mum is a tragedy. We want any NHS hospital to be one of the safest places in the world to have a baby. By making sure women are aware of the small changes they can make or the signs to look out for, they can increase their chances of a healthy pregnancy.
“The new campaign is a game-changing moment and will help us halve the rates of stillbirths, neonatal deaths, maternal deaths and brain injuries occurring during or soon after birth by 2030.”
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