This story was first published in digitalhealth.net
GMC issues new rules on cosmetic procedures
The General Medical Council (GMC) has produced new guidelines for cosmetic procedures, in a bid to stop unqualified practitioners and practitioners who put profit ahead of patient welfare from treating patients.
The new regulations will band promotional tactics like ‘two-for-the-price-of-one’ offers, and will mean doctors who are caught breaking the rules could be struck off of the medical register. The guidelines also direct that the practitioner must fully explain the risks of any procedure so patients know who to contact if they experience any complications.
The news comes in response to a review of the industry in 2013 by Professor Bruce Keogh, which found there were inadequate safeguards for patients, particularly those undergoing non-surgical cosmetic procedures such as dermal fillers.
The report warned: “A person having a non-surgical cosmetic intervention has no more protection and redress than someone buying a ballpoint pen or a toothbrush.”
The GMC maintained that while the majority of cosmetic doctors practice at a high standard, the group does ‘sometimes come across poor practice, and it is important that patients are protected from this and that doctors understand what is expected from them.’
The committee is also working with the Royal College of Surgeons of England, which is set to launch its own set of professional standards for cosmetic surgeons.
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